Do you know what Dark Social is? If you don't, you should. We've written about it quite often on our blog, here is a comprehensive guide on it.
Dark social sharing methods relate to shares made without using share buttons. The usual case happens when a user copies and pastes the URL of a website onto a social network, chat or email client.
On GetSocial powered websites, 91% of shares are made through Copy & Paste Shares. It's crucial that websites are able to track this. This feature helps them understand how Copy Paste sharing is contributing to their traffic.
You'll find the Copy & Paste share tracking app on 'Social Tools':
To read more about the use cases of Dark Social please refer to our article on Dark Social use cases.