Across the GetSocial Analytics product you'll often find the word Recirculation

Recirculation measures the percentage of website visitors who visited a page and then visited another page, within the same session. It’s a simple yet extremely valuable metric for publishers, as it helps understand user loyalty. 

The picture above illustrates the concept. In it, 100 sessions start on a specific page, coming from Facebook (referrals).

If 20 of those sessions end up visiting any new article, the recirculation % of that article was 20%.  

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