Across the GetSocial Analytics product you'll often find the word Recirculation Depth

Recirculation depth measures the length at which recirculation is happening. For more info on what recirculation means, visit "What is Recirculation?".

In the example above, the user visits an article through a social referral and then has 2 more page views to other articles. Therefore, the Recirculation Depth in this particular session is 3.

What can I do with this metric?

Recirculation is a simple, yet extremely valuable metric for publishers, as it helps understand user loyalty. As you start to understand which content generates the highest recirculation, you understand what retains readers.

Read more on the use cases of recirculation on our blog!

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