The automation feature has the primary goal to help professionals save less time planning and making the most out of Social, namely their brands' social profiles. 

Commonly, GetSocial serves two different persona types:

  • Editorial: journalists, content creators and audience developers with a keen eye for data & analytics;
  • Marketers: content marketers, social media and brand managers and even performance marketers, wanting to maximize the ROI of their every channel.

With this feature, we've built a complete set of user stories you may identify as your own, namely: 

  • I want to have multiple rules for automation running at the same time, and be able to quickly activate, deactivate, edit or remove them from my website; 
  • I want to be able to have a process that automatically publishes my most viral content, based on GetSocial’s virality score;
  • I want to be able to define when and why my content is automatically posted (eg. automatically post articles that have more than 500 shares); 
  • I want to be able to post content from my website in one or more Facebook pages, regardless of them being the official Facebook page for this website (eg. post content from ACME Sports on ACME’s main Facebook page);
  • I want to able to avoid content older than a specific number of days to be posted on my Facebook Page (eg. don’t post content older than 14 days);
  • I want to be able to avoid that an automated post is made if the system itself or someone from my team has already posted that content in a specific time-frame (eg. don’t repost something in our Facebook page unless the last time it was posted was more than 24 hours);
  • I want to be able to only automate posts if they follow a specific URL structure. (eg. from the /travel section);
  • I want to be able to only automate posts if they meet certain meta tag criteria (eg. if meta-name author is “John Doe”);
  • I want to be able to define why the automated post is made, based on my own engagement criteria which may include: time-based (daily, weekly or monthly) sessions and daily engagement (shares, referrals, share-rate, viral score) - (eg. post when an article has had more than 10,000 visits this week and has more than 100 shares today);
  • I want to be able to define a time-window for my automated posts and respective frequency (eg. Post 4 times per day, between 10AM and 3PM, on Tuesdays and Thursdays); 
  • I want to be able to post as soon as its criteria are met (eg. as soon as an article reaches 10.000 visits today, post it on Facebook);
  • I want to be able to post something at delay after its criteria are met (eg. 10 hours after an article reaches 10.000 visits today, post it on Facebook);
  • I want to be able to schedule a post based on its criteria (eg. if a new article by John Doe is published, schedule an automated post on the next Tuesday at 2PM);
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