You may find Recirculation metrics in several GetSocial features, namely:
- Top Stories
- Top Channels
Despite being the same metric, it's relevant that we analyse its context, as follows:
Recirculation in Dashboard
If you're analysing Recirculation metrics in your Dashboard, it's likely you find something like this:
On the left, you'll find Recirculation % (if you're not familiar with what recirculation is, please visit 'What is Recirculation?')
A value of 30.02% means that more than thirty percent of referrals generated more than 1 page view within the same session.
On the right, you'll find Recirculation Depth (if you're not familiar with what recirculation depth is, please visit 'What is Recirculation Depth?')
Recirculation in Top Stories
If you're analysing Recirculation metrics in Top Stories, it's likely you find something like this:
Each page or article has a specific recirculation value. Higher values mean that a specific content is more capable of engaging a reader than others. Ideally, your content should prime for its high recirculation rate, which allows you to monetise better user sessions.
Recirculation in Top Channels (by Social Network)
If you're analysing Recirculation metrics in Top Channels, it's likely you find something like this:
With it, you can analyse how traffic from social networks is recirculating in a website. You may want to understand if Facebook, Twitter or Pinterest are generating the most engaged audiences.
Both top stories and channels can also be now filtered by recirculation. Our other tools, like viral alerts and automation, also take advantage of the new metrics.